PAID SEARCH – MARKET REPORT

Check out these fast facts on traditional Pay per Click (PPC) search advertising

• PPC is budget based. When your budget is spent your ads disappear.
• PPC is subject to growing click fraud. Click Fraud Network estimates click fraud as high as 20 -30%.
• Earlier this year, Google announced that it would pay $90 million in advertising credits and attorneys fees to settle a class-action lawsuit over click fraud.
• PPC ads are first to leave the page when a user scrolls down the page. Being first can be a disadvantage.
• Average visit time on PPC is 30 – 40 seconds compared to 3 minutes on Local and Organic Search
• Most users don’t trust PPC ads and will use them only if they don’t find results in Local and Organic search areas of the page
• Less than 35% of click through comes through PPC ads as people trust Organic and Local results more.
• PPC is auction based and takes daily management of bidding to achieve consistent overall results.

(Sources; eMarketeer, Click Fraud Network, Did-It, MarketingExperiment.com)

Paid search can be a very effective advertising medium but careful management of your budget and continuous fine tuning is requirement in order to stay ‘visible’, in budget and competitive.

eMarketeer recently released market research that suggests overall Search Engine Marketing (SEM) will grow from $12.2 billion in 2007 to a staggering $26.1 billion by 2013.

Currently Paid Search represents 88% of the total SEM pie, but going forward,  investment in Local and Organic Search solutions is expected to grow exponentially as Internet users find Local and Organic search more relevant and acceptable.

Now, is the perfect time to call Top Local Search and see how our Local and Organic Search solutions can make you marketing budget go a long, long way, achieving consistent priority search placements and optimized sales conversions.