Risk Cost is the amount of upfront investment you make each month in your online search campaigns (excludes the costs associated using Internet consultants or internal marketing staff).
Paid Search advertising is by far the largest proportion of most online marketing budgets but investment in Paid Search does not guarantee success, consistency and value.Risk Cost is the value of exposure you face every month, before a single visitor clicks on your listing!
Let’s compare Risk Cost for Paid Search advertising against the Risk Cost of using a subscription based LocalSearch service:
Paid Search
For the key search phrase ‘commercial cleaning’ the current, average Pay Per Click (PPC) cost is $8. If you enjoy 300 unique online, local search visitors per month, then your Risk cost is $2400 – and this will be for a single listing and may only be for a single location.
LocalSearch
Using LocalSearch PRO and exactly the same key phrase and number of unique visitors, LocalSearch will;
For the key phrase ’commercial cleaning’, our ‘recommended retail’ (single location)‘ cost is $85 per month. Compare your Risk Costs: Paid Search - $2400 per month v LocalSearch - $85* per month Make your marketing dollars go further
*LocalSearch™ compliments any existing Paid Search campaign, helping to improve your overall PPC ROI your online search visibility.
