Paid Search or Sponsored Link advertising – which currently represents the bulk of online marketing spend. Paid Search is exposed to key word auctioning and growing click fraud.
Local Search (Google Maps and Yahoo Local) – Requires search engine and listing optimization. Not exposed to click fraud. Very high placement value.
Organic Search – Requires ongoing search engine optimization, content relevancy and popularity to achieve consistent priority placement. Not exposed to click fraud. Very high placement value.
"Search Engine Optimization (SEO) is now the “best customer acquisition tool online” and that ‘Internet users prefer organic listings to paid search as they are more relevant SEO spending is growing twice as fast as paid search."
